About Simply Chosen Permanent Jewelry

Meet Natalie

Jewelry that Lasts. Your Story. Your Style.

Hi! I'm Natalie, the owner and creator behind Simply Chosen.

Simply Chosen began with a simple idea: create jewelry that people genuinely love wearing while making every experience feel personal, relaxed, and memorable.

What started as a small dream has grown into a business I never could have imagined. Today, I welcome clients into my private studio in Wylie, travel throughout the Dallas–Fort Worth area for weddings, corporate events, private parties, and pop-up events, and help people celebrate life's milestones with permanent jewelry, personalized engraving, and handcrafted jewelry made with quality materials.

Whether you're celebrating a graduation, wedding, anniversary, new baby, birthday, promotion, or simply treating yourself, I believe the experience should be just as meaningful as the jewelry itself.

How Simply Chosen Began

My love for jewelry started years ago while living in Colorado. I loved finding unique pieces that felt timeless and personal, but I often struggled to find quality jewelry at prices that made sense.

When I discovered permanent jewelry, everything clicked.

It wasn't just about the jewelry. It was about the experience—sharing a moment with someone, celebrating something special, and creating a piece you'll enjoy wearing every day.

That's exactly what I wanted Simply Chosen to become.

Founder Owner Simply Chosen

Quality Matters

One of the promises I made to myself when starting Simply Chosen was that I wouldn't compromise on quality.

That's why I primarily offer permanent jewelry in 14K gold-filled and sterling silver. These materials are made to be worn every day and hold up beautifully through everyday life.

I carefully select every chain, connector, and gemstone because I want you to leave with something you'll still love months and years from now.

Because when a piece represents a memory, milestone, or someone you love, it deserves to last.

More Than Permanent Jewelry

While permanent jewelry is where many people first discover Simply Chosen, it's only part of what I offer.

You'll also find:

  • Personalized engraved jewelry and keepsakes

  • Handcrafted ready-to-wear jewelry

  • Private appointments in my Wylie studio

  • Permanent jewelry for weddings

  • Corporate events and brand activations

  • Private parties

  • Local pop-up events throughout the Dallas–Fort Worth area

No matter how you find me, my goal is always the same—to create an experience that feels welcoming, personal, and completely centered around you.

What You Can Expect

When you book with Simply Chosen, you'll never feel rushed or pressured.

  • Instead, you can expect:

  • Honest recommendations

  • Quality materials

  • Custom sizing for every piece

  • Attention to the little details

  • A relaxed, one-on-one experience

  • Someone who truly wants you to leave loving what you chose

I know there are a lot of places offering permanent jewelry today, and I never take it for granted when someone chooses to support my small business.

Who We Are

A Few Things About Me

When I'm not in the studio, you'll usually find me outside.

I love spending time with my family, taking walks, working in the yard, relaxing by the pool, or feeding the cows. My two dogs, Bruce and Oreo, are never far behind and definitely think they run the house.

I'm happiest when life feels simple—good people, good conversation, and creating something meaningful for someone else.

That same feeling is what I hope every client experiences when they visit Simply Chosen.

Thank You

Whether you're booking your first permanent bracelet, creating a personalized engraved gift, planning a wedding, organizing a corporate event, or stopping by one of my pop-ups, I'm so grateful you're here.

I can't wait to meet you and help create something that's uniquely yours.